Jennifer Lopez slammed for Fiat ad AGAIN as anti-Iran group urges her to end endorsement

By Daily Mail Reporter

Last updated at 3:30 AM on 23rd January 2012

Jennifer Lopez is under fire once again for her endorsement of auto manufacturer Fiat.

The singer's infamous 'My World' commercial is subject of a new video parody, highlighting the Italian company's dealings in Iran.

The fake ad, produced by foreign policy advocacy group United Against Nuclear Iran,features the American Idol judge intercut with gruesome imagery of protests in Iran, urging her to cut ties with the Italian auto maker

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Controversial: Jennifer Lopez steps out of a Fiat in her November ad for the Italian auto maker, which has come under fire for its dealings in Iran

Controversial: Jennifer Lopez steps out of a Fiat in her November ad for the Italian auto maker, which has come under fire for its dealings in Iran

A voiceover imitating Lopez narrates as the star drives through the set: 'Fiat sells cars, truck and other equipment on the streets of Iran, where the brutal Iranian regime represses its own people, hangs homosexuals, support terrorists including al-Qaeda and builds a nuclear weapon.

'I would never want that on my block, but Fiat does pay me millions.

'Fiat and the brutal Iranian regime...or the people of Iran. I hope concerned citizens don't make me choose.'

In a statement on UANI's website, the company accused Lopez of 'serving as a spokesperson for a company that freely does business with a regime that is developing an illegal nuclear weapons program, financing and sponsoring terrorist groups including al-Qaeda, has killed American and NATO soldiers and is recognised as one of the world's leading human right's violators.'

Parody: Foreign policy advocacy group United Against Nuclear Iran released a video on Friday intercutting Lopez' clips with imagery of protests in Iran

Parody: Foreign policy advocacy group United Against Nuclear Iran released a video on Friday intercutting Lopez' clips with imagery of protests in Iran

Call for action: A narrator says: 'Fiat sells cars, trucks and other equipment on the streets of Iran, where the brutal Iranian regime represses its own people'

Call for action: A narrator says: 'Fiat sells cars, trucks and other equipment on the streets of Iran, where the brutal Iranian regime represses its own people'

The letter goes on to state that Iveco, a Fiat subsidiary, 'produces vehicles that are reportedly used by the Iranian regime as platforms to stage gruesome public executions.'

A description below the video, posted on YouTube, reads: 'Tell Jennifer Lopez to end her endorsement of Fiat.'

According to a New York Times report on 74 companies which profited from business in Iran from 2000 to 2009. Fiat Fiat Group Autos S.p.A. 'began production of its Siena four-door sedan in Iran in 2004, under a licensing agreement with Pars Industrial Development Foundation.'

Company spokesman Richard Gadeselli said an estimated 2000 vehicles had been produced by June, 2010.

Under fire once more: Instead of travelling to her old neighbourhood the Bronx to shoot the driving scenes, JLo used a body double for her Fiat advert

Under fire once more: Instead of travelling to her old neighbourhood the Bronx to shoot the driving ! scenes, JLo used a body double for her Fiat advert

Lawsuit: The artists behind this eye-catching image, the TATS Cru, also claim it was used without their permission and is subject to copyright laws

Lawsuit: The artists behind this eye-catching image, the TATS Cru, also claim it was used without their permission and is subject to copyright laws

Fiat, which began managing Chrysler in 2009, began running the 60-second commercial titled 'My World', in November on network and cable TV outlets.

The advert, in which the star professes her love for her home-town of the Bronx, has already come under heavy criticism after it emerged that she did not even set foot in the the New York borough for filming.

After it emerged Lopez never left the West Coast and instead used a body double and shot most of the scenes in LA, she was criticised for shamelessly promoting the company by driving a Fiat 500 on stage as part of her American Music Awards performance.

A group of established Bronx graffiti artists called TATS Cru also settled with Fiat after the car company used one of their murals in the advert without their permission.

Lopez drives by the artwork, which reads 'I Heart The Bronx' twice in the clip.

Watch video here


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